WATERCOLORS

INDUSTRY:
Professional Beauty | Haircare & Color

About The Client

Watercolors Hair Care is a professional haircare brand owned by Tressa, Inc. and was designed to keep hair color vibrant, fresh, and expressive between salon visits.

PROJECT SCOPE:
Brand Strategy & Identity Design
Packaging Design
Photoshoot & Art Direction
Collateral & Print Design

The Challenge

The product itself was doing the hard work. Stylists trusted it. Clients loved the results. But sales were flattening, new buyers weren’t engaging, and the packaging didn’t reflect how customizable or professional the product truly was. Even more limiting, the existing brand system couldn’t support future growth. The brand needed a visual structure that could evolve, not just a one-off refresh.

The Outcome

I created a new brand system that transformed the shampoo from a single product into a scalable platform. The adaptable logo and color-driven identity made the customization story instantly clear while creating a cohesive look across every SKU. Not only did it communicate the unique color changing feature of the shampoo product but also adapted seamlessly into all extension product lines. The line grew into a full suite of shampoos, conditioners, root color sprays, and support products.

“I had the opportunity to work with Rachel on many brand and marketing projects and I was always so grateful for her direction, support and marketing wisdom. She directed and created some of our most iconic brands..