CINTAS
INDUSTRY: B2B Operational Services & Products
About The Client
Cintas is a Fortune 500 company that helps businesses across North America look professional, stay compliant, and operate safely. Best known for its uniform rental and facility services, Cintas also provides first aid and safety solutions, fire protection, and restroom and workplace supplies.
PROJECT SCOPE:
Brand Identity Design
Collateral & Print Design
The Challenge
Cintas needed to modernize branding across several internal teams while staying true to the corporate brand. Under the umbrella of the Partner Business Resource Group, multiple sub-brands needed to be created, each clearly expressing its own purpose and acronym. The system needed to be flexible, cohesive, and easy to apply across a wide range of print and promotional materials.
The Outcome
In addition to the Partner Business Resource Group brand, we created seven complementary logos built within a single, cohesive system. Each logo reflected the unique mission of its group while sharing a common structure that tied them together. Thoughtful color variation distinguished each mark without breaking the integrity of the overall brand. The result was a flexible, scalable brand system designed to adapt seamlessly across any application.
“Rachel has been a valuable extension of our creative and marketing team, creating integral internal brands and identity systems. She seamlessly synthesizes our corporate values and branding and merges that established equity into everything she builds.”
