LIVFRESH
INDUSTRY: Oral Care Products
About The Client
Trailblazers in a highly competitive market, LIVFRESH is a next generation oral care company that is rapidly taking over the established big brand market. They developed a patented formulation gel toothpaste that cleans teeth, reduces plaque, and improves gum health on a molecular level.
PROJECT SCOPE:
Brand Strategy & Identity Design
Packaging Design
Website Design
Tradeshow Design
Collateral & Print Design
The Challenge
With the parent company, Livionex established and branded as the scientific research arm of their business, the founders knew in order to speak to their target market, they needed a consumer-facing brand appropriately positioned to connect. They needed a visual identity and messaging that educated their customer base about their ground-breaking discovery. And they need to keep the science palatable while achieving a luxury-wellness visual style that would attract their target customers.
The Outcome
Building on the strength of the existing logo, I expanded the LIVFRESH brand by creating a full visual system, designing custom iconography, creating educational graphs and presentations and designing product packaging that translates complex science into clear, compelling benefits. That flexibility allowed the brand to scale seamlessly across product expansions, website, and both digital and print marketing. Paired with elevated product and environmental photography, the result was a distinctive luxury-wellness identity that educates without overwhelming and stands out in a crowded consumer landscape. The refreshed brand has been the foundation for LIVFRESH actively gaining market share from big-box competitors and has earn national visibility through product features on shows like The View and Good Morning America.
“I cannot speak more highly of Rachel’s quality of work and collaborative nature. She dove into the intricacies of our brand and asked pertinent questions regarding our vision for our website and product lines. She takes a proactive approach, building on our ideas and delivering her insights for projects that achieve our goals.”
