This professional salon shampoo keeps client’s hair color fresh and vivid. Inside the bottle, the product was a hit with stylists but sales had started to slip and the brand just wasn’t capturing new buyers. A rebrand was needed.

I began by creating the iconic logo which was adapted for each shampoo shade. I then chose the bottle, the closure and designed the label all while working with the internal production team to be sure they had the correct equipment to run and fill. I helped directed the implementation and product launch of the initials 13 SKUs as well as created and designed all the packaging for many extension products. The brand line has become the company’s flagship product and is in professional salons all across the U.S and Canada.