Tressa was in need of a younger brand that filled the voids of some of the haircare and styling products that weren’t currently in their other lines. KIS was targeting a younger generation with new ingredients and a fresh style.

I created the brand to reflect this fresh, new demographic. Along with managing the photoshoot for all the brand’s photography, I also chose all the packaging containers and designed all of the packaging, marketing and educational materials. The initial launch of the product line was the most successful the company ever had.