FAQs
What exactly do you do?
I build brands that sell before you speak.
That means brand strategy, messaging, visual identity, and website design that work together. Not just a pretty logo. Not just a trendy website. A cohesive brand that positions you as the obvious choice.
If your ideas are strong but your brand doesn’t clearly communicate that, I fix the gap.
Who do you typically work with?
I work with innovators, experts, and thought leaders who are ready to elevate how they show up.
You are good at what you do. You have experience, credibility, and vision. But you know that your brand strategy, messaging, or website design is not fully reflecting that level yet. That’s where I come in.
Do I need brand strategy before brand identity design?
Yes. Always.
Brand identity design includes your logo, typography, color palette, and overall visual system. But design without strategy is decoration.
If we design before defining your positioning and messaging, the visuals may look nice but they will not work strategically.
When strategy leads and design follows, your brand identity becomes intentional. It supports your message instead of distracting from it.
What if I’m not sure what I need?
That’s actually very normal so don’t worry about not having all the answers.
Most clients come in knowing something isn’t working, but they can’t quite articulate why.
That’s my job.
We’ll identify where the disconnect is — messaging, positioning, visuals, website — and build a plan that makes sense for your stage of growth.
How long does the process take?
Most projects are completed in weeks, not months.
We move efficiently because we start with clarity. When your positioning and messaging are defined early, decisions happen faster and revisions are minimal.
Momentum matters. You do not need a never-ending design process. You need a focused, strategic approach that gets your brand live and working.
Can you just redesign my website?
Maybe. But we need to look at the full picture first.
If your website is underperforming because your brand messaging or positioning is unclear, a new design alone will not fix it.
Sometimes a website redesign works. Sometimes a deeper brand strategy reset is needed. We will identify the real issue before jumping into visuals.
I just need a logo. Can you create just that piece for me?
I build full brand systems because your brand is more than just a logo.
If your messaging is unclear, your positioning is fuzzy, or your audience isn’t defined, a logo won’t fix that. It will just decorate confusion.
Strategy gives your brand direction. Design gives it presence. You need both if you want results.
The first step is booking a Fit Call.
We will talk through your goals, your challenges, and where your brand strategy, messaging, positioning, identity, or website may need refinement.
If it makes sense to move forward, I’ll build a clear plan forward with your custom Core 2 Clarity Brand Map.
Because when your brand is aligned at the strategic level, everything else gets easier. Marketing becomes focused. Sales conversations feel natural. Your website works for you instead of against you. And that is when your brand starts selling before you speak!
How do I get started?
How much does branding and web design cost?
The Core 2 Clarity Brand Map workshop is $400, which gets applied to any Brand Build package. Brand Build packages typically range from $8,000 to $15,000+ depending on your specific goals and needs.
Do you work with smaller budgets?
I typically work with established businesses who are ready to make the investment that will impact their brand long-term. But if you’re just starting out or need a foundation to test proof of concept, I offer a business starter package that gets you the basics. Take a look at my Biz Starter Package.