The previous branding wasn’t appropriately communicating Hidden Gem’s focus and purpose nor was it visually targeting the company’s demographic. With marketing plans in place, the company needed a rebrand and marketing materials.

Because Hidden Gem’s demographic is fairly balanced, I used typography as well as iconography to illustrate the special discovery the company’s clients uncover when going through the writing profile process. Using gray and a deep, purple aids in communicating to both women and men.

With a solid brand and marketing materials in place, Hidden Gem is not only helping individuals create authentic dating profiles, but they are also raising the standard for online dating.